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best practice
Microsoft’s social mindset revealed
“Social is a mindset, not technology. Only do it if comes naturally, or you could look like a dad on the dancefloor" – so says Philippa Snare, Chief Marketing Officer (CMO) at Microsoft UK. Today I had the pleasure of being invited to attend a Like Minds event to hear her speak. Like Minds @w[...]
It’s good to talk… communicating with call centre employees
How do you communicate with call centre employees? What works, what doesn’t and how do you encourage two-way conversations? Following on from my articles on the new BBC Three series The Call Centre and discussion around fly-on-the-wall documentaries in organisations, I’ve got a mini case stud[...]
Would you allow the cameras in?
What would you say if a TV crew approached you and wanted to talk about filming a ‘fly on the wall’ style documentary/programme about your organisation? This morning my Twitter feed has been buzzing with views on this topic. Last night I wrote about a new TV show, The Call Centre, that aired [...]
Engaging for Success in Italy
What role does employee engagement have in organisations and how does it correlate to business success? This was one of the many topics that came up in conversation last week when David MacLeod, Co-Chair of Engage for Success, and I went to the inaugural meeting of the ImpresAperta taskforce in R[...]
How the military use social media
How do you keep your employees safe online? Over the past few weeks I’ve been writing about social media policies and guidance and highlighting how organisations equip their workforce through policies and advice, including collating a list of 300 policies. What about matters of national securit[...]
How to build trust in organisations
Who do your employees trust? Is it your CEO, senior leaders, their line managers or peers? Where do they hear information that they think it credible? From the official internal comms channels, via the media or from each other? In January I wrote a guest article for @mazi on ‘It’s a matter o[...]
What future skills do PR practitioners need?
How does your team measure up when it comes to having the required skills now and for the future? Do you know what’s needed and where the gaps are? What steps do you want to take to develop professionally? I am part of the social media panel of the Chartered Institute of Public Relations (CIPR)[...]
Defining social business
What is social business and what does it mean? Is it literally using social media to conduct business, adopting a sharing mentality in an organisation, being a friendly/sociable company or more than that? You’ve probably come across the term because it’s everywhere I look at the moment and am[...]
Inspiring intranets are go!
What does your intranet look like? Are you proud of it or frustrated by the content? Where can you get some fresh ideas and insight and be rewarded for your efforts?Today I'm delighted to welcome Steve Bynghall @bynghall, who has written a guest article for my blog on all things intranet related. [...]
Communication secrets of a hostage negotiator
The art of negotiating and influencing is a key skill for internal communication professionals, who use everything at their disposal to do it. Where do you get your inspiration, training and support to develop yourself professionally? I know from feedback that readers find my resources page and b[...]
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