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strategy

How to build trust in organisations
Who do your employees trust? Is it your CEO, senior leaders, their line managers or peers? Where do they hear information that they think it credible? From the official internal comms channels, via the media or from each other? In January I wrote a guest article for @mazi on ‘It’s a matter o[...]
What future skills do PR practitioners need?
How does your team measure up when it comes to having the required skills now and for the future? Do you know what’s needed and where the gaps are? What steps do you want to take to develop professionally? I am part of the social media panel of the Chartered Institute of Public Relations (CIPR)[...]
Defining social business
What is social business and what does it mean? Is it literally using social media to conduct business, adopting a sharing mentality in an organisation, being a friendly/sociable company or more than that? You’ve probably come across the term because it’s everywhere I look at the moment and am[...]
A student’s view on using social media for IC
Could social media be an effective tool for the development of 21st Century internal communication (IC) strategies? I am contacted every week by students at all levels who are undertaking research and reading and are on the hunt for case studies, resources and opinions to help shape their thinking a[...]
300 social media policies
Where do you start when it comes to creating social media guidelines for your organisation? Do you have a policy in place already but feel like it needs to be more robust? Feel like it's too long/short and would like to see what others do? You're in the right place. Every week I am contacted by i[...]
How Gatwick Airport uses Yammer
What does it take to have an award-winning internal social media campaign? Who is using Yammer well and what are the secrets to their success? You’re in the right place to find out. Gatwick is the world’s biggest single runway airport and the UK’s second busiest airport. Its internal com[...]
Strategy in action: The Vodafone way
How do you communicate a new business strategy with employees, what are the stages you go through and how do you make it part of your company’s DNA? I'm pleased to welcome Padraic Knox, Internal Communications Consultant with Vodafone Ireland. In this guest article he is going to draw on his ow[...]
How to engage for success
The Engage for Success movement continues to go from strength to strength and there is a wealth of resources available at your fingertips. If you are looking for guidance to help you navigate through all things employee engagement related, you're in luck as the opportunities and information are limi[...]


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